Our Concept
The driving force behind uWink is our proprietary software that connects patrons to a rich library of media and entertainment content, to the restaurant’s operating system, and to each other. Multipurpose touch screen terminals at each table and bar seat take food and drink orders and offer a broad array of media and entertainment content. The centerpiece of our entertainment offering is our library of casual "social" games that provide entertainment and fun for every age.
Read more about Nolan Bushnell’s vision for “social gaming”.
Our system allows for content to be dynamically modified based on the patron demographic at any given day or time (for example, programming for a younger audience during the day, with more mature content in the evenings). In addition, our software is designed to reduce labor costs by approximately 5% by eliminating the need for wait staff.
The uWink concept competes in the in the "fast-casual dining" segment of the restaurant market, a $70 billion market and the fastest growing market segment.
We believe we combine some of the best elements of the fast-casual dining market, including freshly prepared food with generous portions at attractive price points and quick turnaround times, with our innovative at-the-table ordering and entertainment to create a new experience for fast-casual dining patrons.
We are targeting our average check to be $12 to $16 per guest, excluding alcoholic beverages; at this price point we believe that we will provide an attractive and entertaining value proposition for casual diners.
See our menu.
