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FOR IMMEDIATE RELEASE
uWINK SERVES UP NEW SPONSORSHIP AND REVENUE OPPORTUNITIES WITH LAUNCH OF MARKETING PARTNERSHIP PROGRAM – ANNOUNCES FIRST MARKETING PARTNERS: EVIAN AND STOCKHOLM VODKA -- Program Offers Sponsors Real-Time Customer Response, Flexible Messaging Options and Unprecedented Access to User Data -- LOS ANGELES – September 28, 2006 – uWink, Inc. (OTC Bulletin Board: UWNK - News), a publicly-held digital entertainment company, today unveiled a new Marketing Partnership Program that gives sponsors direct access to uWink guests while they eat, drink and play at their tables via touch screen terminals. The new program – which offers partners flexible messaging options, the opportunity for real-time customer response and unprecedented access to user data – has already attracted renowned sponsorship partners, Evian and Stockholm Vodka. "The opportunity to directly engage the customer during their decision-making process gives us an obvious advantage that easily translates into increased revenue,” said Erica Swenson, director of sales and marketing, Stockholm Krystal Vodka. “That unique opportunity – combined with the ability to actually track and analyze customers’ purchasing preferences so that we might modify our messaging to better attract future customers – places uWink’s marketing program in a class of its own." "Evian has always been on the forefront of leveraging new mediums to communicate with our customers," said Alexia de Luca, on premise manager for Evian North America. "uWink’s new marketing partner program provides Evian with customer information at the point of consumption, which has never been done before. We are very excited to partner with uWink on this." uWink is a new restaurant concept and the latest innovation from Nolan Bushnell, the founder and former CEO of Atari, Inc. (Nasdaq: ATAR) and the Chuck E. Cheese restaurant chain -- now CEC Entertainment, Inc. (NYSE:CEC). uWink is designed to offer new entertainment options (including games, movie trailers, horoscopes, and other media) for its customers, allowing tables to participate together, engage other tables, and eventually interact with guests and tables at other uWink restaurants. The first restaurant, which is fully staffed and in its final construction phase, will open shortly at the Westfield Promenade in Woodland Hills, California. "uWink is not your typical restaurant experience. Through our unique blend of food, drink and digital media we are able to directly engage our customers in an unprecedented type of social entertainment experience," said Mr. Bushnell, chief executive officer at uWink, Inc. "This innovative type of restaurant experience also provides sponsors with new distribution options and real-time feedback on their customers’ preferences and purchasing decisions. Sponsors can use the culled information to monitor the success of their messages and ultimately create a truly effective marketing campaign." About uWink: uWink, Inc. is a publicly-held digital entertainment company based in Los Angeles, California that develops interactive entertainment for restaurants, bars, and mobile devices. Led by entertainment and restaurant visionary Nolan Bushnell, founder and former CEO of Atari (NasdaqNM: ATAR) and Chuck E. Cheese (NYSE: CEC), uWink is currently building a new entertainment dining experience called uWink that leverages uWink’s proprietary network and entertainment software. For more information visit:www.uwink.com. # # # Media Contacts: Alissa Bushnell uWink 415-235-9532 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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