FOR IMMEDIATE RELEASE
uWINK, INC. RETAINS 104 WEST PARTNERS TO PROMOTE SOCIAL ENTERTAINMENT RESTAURANTS, LATEST INNOVATION FROM ATARI AND PONG CREATOR NOLAN BUSHNELL
Specialty PR Firm Known for Introducing Early Stage Companies;
Clients Include Webroot and Digital Chocolate
LOS ANGELES – September 11, 2006 – uWink, Inc. (OTC Bulletin Board: UWNK - News), a publicly-held digital entertainment company, announced today that it has selected 104 West Partners, a leading public relations agency specializing in early-stage companies, to promote its new social entertainment restaurants.
104 Partners will work closely with uWink to develop and implement a communications strategy designed to help launch and build brand awareness for uWink,, the latest innovation from Nolan Bushnell, the founder and former CEO of Atari, Inc. (Nasdaq: ATAR) and the Chuck E. Cheese restaurant chain -- now CEC Entertainment, Inc. (NYSE:CEC).
"104 West Partners has a proven track record of determining the best overall positioning and communication strategies to help grow businesses," said Mr. Bushnell, chief executive officer at uWink, Inc. "The firm’s talent and experience in launching new concepts in digital entertainment and technology makes 104 West Partners the perfect fit to help us deliver on our aggressive growth strategy."
uWink is a new restaurant concept that combines food, drinks, and entertainment, inviting guests to eat, drink and play at the same time, from their tables. uWink is designed to offer new entertainment options (including games, movie trailers, horoscopes, and other media) for its customers, allowing tables to participate together, engage other tables, and eventually with guests and tables at other uWink restaurants. The first restaurant, which is fully staffed and in its final construction phase, will open shortly at the Westfield Promenade in Woodland Hills, Calif.
"Our mission at 104 West is to work with our clients to leverage communications as a strategic tool that contributes to overall business objectives,” said Patrick Ward, partner at 104 West Partners. "We are eager to work with uWink to establish their innovative restaurant concept in the marketplace and help the company grow its brand worldwide."
104 West has worked with a number of highly successful start-ups, helping those companies grow from a handful of founding employees to hundreds of professionals worldwide. The firm’s client list includes Webroot Software, Digital Chocolate, IP Commerce and Local Matters, among others.
About 104 West Partners:
Founded in 2003, 104 West Partners is a full-service strategic communications firm with offices in Denver and Seattle. The firm specializes in working with innovative companies to successfully launch new businesses, introduce new technologies or products, enter into new markets, or promote the next great idea. 104 West clients are funded by some of the most respected venture capital firms in the world, including Kleiner, Perkins, Sequoia Capital, Sutter Hill Ventures, Accel Partners, Sequel Ventures, Meritage Funds, Mayfield and Technology Crossover Ventures. For more information, please visit:www.104degreeswest.com.
About uWink:
uWink, Inc. is a publicly-held digital entertainment company based in Los Angeles, California that develops interactive entertainment for restaurants, bars, and mobile devices. Led by entertainment and restaurant visionary Nolan Bushnell, founder and former CEO of Atari (NasdaqNM: ATAR) and Chuck E. Cheese (NYSE: CEC), uWink is currently building a new entertainment dining experience called uWink that leverages uWink’s proprietary network and entertainment software. For more information visit:www.uwink.com
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Media Contacts:
Alissa Tappan
VP, Marketing and Public Relations
uWink
Cell-415-235-9532
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