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FOR IMMEDIATE RELEASE
uWink CEO Nolan Bushnell To Be Judge On “Made In The Usa” Reality Show Premiering Wednesday, September 14 At 10pm Et/Pt LOS ANGELES – Sept. 12, 2005 – uWink, Inc. (OTC Bulletin Board: UWNK - News), a digital entertainment company, today announced that Nolan Bushnell, CEO, will be a judge on “MADE IN THE USA” reality show on the USA Network. MADE IN THE USA is where America’s undiscovered inventors and entrepreneurs will compete for the ability to sell their invention on Home Shopping Network (HSN). MADE IN THE USA, a six-episode, hour-long reality/competition series, premieres September 14 at 10pm ET/PT on the USA Network. The other judges include: Joy Mangano, inventor of “The Miracle Mop,” who epitomizes what this show is about: she is the American dream-come-true after having started with nothing but an insatiable entrepreneurial appetite and an inventive spirit that led to her successful invention; and Karim Rashid, an industrial design expert and trendsetter who, having designed for Umbro, Prada and Artemide, offers a perspective on consumers’ obsession with aesthetic value – style, design, packaging, color and logos. “Everyone who has had a shower has had an idea. Those who dry off and do something about it make their ideas a reality,” said Nolan Bushnell, CEO of uWink. “MADE IN THE USA captures that entrepreneurial spirit and provides a pathway for contestants to realize their dreams.” Contestants will participate in competitions, facing real-life challenges that inventors deal with in getting their product out to the public. Contestants and viewers alike will also get an exclusive behind the scenes look at the HSN empire and the creative and talented HSN employees that facilitate this dream. Each week, products and inventors will be eliminated until the ultimate payoff when one lucky inventor team wins a contract with HSN. MADE IN THE USA is hosted by Todd Newton (E!’s “Coming Attractions,” “Talk Soup,” “E! NewsLive”). Newton is joined by a cast of eclectic characters who will preside over the competition and judge what invention the viewers will ultimately choose for the opportunity to sell on HSN. USA NETWORK USA Network is cable television’s leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 89 million U.S. homes. The USA Network Web site is located at www.usanetwork. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. About uWink: uWink, Inc. is a digital entertainment company based in Los Angeles, California that develops interactive entertainment for restaurants, bars, and mobile devices. Led by entertainment and restaurant visionary Nolan Bushnell, founder and former CEO of Atari (NasdaqNM: ATAR) and Chuck E. Cheese’s (NYSE: CEC), uWink is currently building a new entertainment dining experience called uWink Media Bistro that leverages uWink’s proprietary network and entertainment software. For more information visit: www.uwink.com. # # # Media Contacts: Alissa Tappan VP, Marketing and Public Relations uWink Cell-415-235-9532 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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